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Wake Up

Passion Point was engaged to launch and market HP's new scripted film "Wake Up" directed by Emmy winner Olivia Wilde, starring Margaret Qualley(Once Upon a Time in Hollywood)

Campaign Highlights
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We created a world premiere screening event during the Sundance Film Festival at the famed ChefDance.
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The event was featured on Variety’s “Sundance 2020: The Ultimate Party Guide” and was SRO with over 100 media on the waiting list.
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People Magazine world premiered the films trailer one week before the event.
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Renowned Chef Gabriel a Cámara curated an exclusive culinary feast for all attending.
By The Numbers
281 M
Total Media Impressions
48 KeyMedia Publications
284 K
Trailer Views
Featured in



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