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Wake Up

Passion Point was engaged to launch and market HP's new scripted film "Wake Up" directed by Emmy winner Olivia Wilde, starring Margaret Qualley(Once Upon a Time in Hollywood)

Campaign Highlights

  • We created a world premiere screening event during the Sundance Film Festival at the famed ChefDance.

  • The event was featured on Variety’s “Sundance 2020: The Ultimate Party Guide” and was SRO with over 100 media on the waiting list.

  • People Magazine world premiered the films trailer one week before the event.

  • Renowned Chef Gabriel a Cámara curated an exclusive culinary feast for all attending.

By The Numbers

281 M

Total Media Impressions

48 KeyMedia Publications

284 K

Trailer Views

Featured in

Screening Spotlight

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