Dear Future Me
PPC was engaged to launch and market HP's short film series “Dear Future Me,” providing PR, marketing, and digital distribution services. Launched this short film series with the goal of drawing viewers to The Garage by HP and highlighting student experiences during the pandemic.
PPC launched this short film series with the goal of drawing viewers to The Garage by HP and highlighting unique student experiences during the pandemic.
We created an earned and paid distribution strategy targeting premium media outlets, as well as a film festival, digital distribution, and an influencer campaign
In the first 30 days of release, the film received premium national media coverage, including an unprecedented 15-minute feature on the TODAY SHOW, The Kelly Clarkson Show, a segment on WPIX, and a feature article in Teen Vogue Magazine
The film was an Official Selection at 23 Film Festivals, and a Cannes Lions finalist.
Winner of the Digiday Film & Video Award for Best Brand Film, and winner in AdWeek and Communicator Awards
TV star Mayim Bialik posted the short film across her social media channels and hosted a panel with HP on Brand Storytelling TV.
We negotiated licensing deals with major digital streaming platforms including : Apple TV, Amazon Prime Video, and Google Play.
By The Numbers
Total Media Impressions
17 Key Media Publications