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Generation Impact

PPC was engaged by HP to produce and launch a series of films highlighting young people using technology to improve the world for the next generation.

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Campaign Highlights

  • PPC co-led the casting of documentary subjects with an organic story connection to HP’s sustainability goals relating to the environment, digital equity, and STEM education.

  • We executed the first partnership of its kind with Hearst’s Seventeen magazine via combined earned, paid, and social media elements to feature the films on Seventeen’s channels.Seventeen handpicked Generation Impact as the only brand-funded content featured on its Voices of Change platform. 

  • The Generation Impact films are streaming on Indieflix and HP’s YouTube channel, where they have 670K+ views, with over 20 million total media impressions for the entire series.

  • The films have been accepted to 49 prestigious film festivals including Brand Storytelling, a sanctioned event of the Sundance Film Festival, and Mill Valley Film Festival.

  • “The Coder” won the Grown Ups' Short Film Award at the NY International Children’s Film Festival, and “The Scientist” won for Documentary Shorts at the Topaz Film Festival.

  • A partnership with The Weather Channel featured The Scientist on the PATTRN broadcast & site for Earth Day.

  • Featured in 23 media publications, including Seventeen, WebMD, AdAge, BFTV and Good Day NY.

  • Advocacy group The Female Quotient, hosted Unlocking Generation Impact, a screening and panel at Cannes Lions, and a special panel for Earth Day with the non-profit Girl Rising.

Watch the full films

By The Numbers

670+ K

Film views

20+ M

Total Media Impressions

23 Key Media Publications

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