The Big Idea
To distribute and amplify The Big Idea, MIT Solve’s docu-series on their initiative to supports social innovators working to solve the most intractable problems, PPC created a distribution and marketing strategy with a 360-degree approach. Working closely with MIT Solve and funding partner HP, PPC executed a plan that combined paid media, partnerships, earned PR, social media, and film festival campaigns.
Created a hybrid partnership with Conde Nast’s Glamour Magazine, combining paid promotion, social and editorial elements across all CN channels, resulting in 330K film views & 910K impressions.
Official Selection at 18 Film Festivals, including Tribeca X and Brand Storytelling 2024, a sanctioned event of the Sundance Film Festival.
Winner of 11 festival & industry awards.
Won a public voting campaign for panels at the 2024 SXSW Conference.
Secured speaking opportunities for MIT Solve and the film team at Advertising Week, BrandStorytelling and Urbanworld.
Social campaign and grassroots collaboration with like-minded organizations such as Irth, Girl Rising and DEG.
Featured in 8 media stories, with an exclusive trailer premiere on ComingSoon.net.
The Big Idea by the numbers
& Film Awards