The Park Bench
Passion Point was engaged by Aflac to develop the marketing and strategy for "The Park Bench," a short film which sheds light on the health and wealth gaps that exist across communities. "The Park Bench" was directed by Academy award nominated filmmaker Rob Edwards with music direction by the artist Nas.
Watch the full film
Campaign Highlights
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“The Park Bench” was the first action of Aflac's Close The Gap initiative to address medical debt and health care disparities in America, garnering over 11 million views.
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The film received 8 film festival and industry awards including PR Week’s Award for Best Brand Film and was an official selection at 18 film festivals, including the Academy Qualifying Pan African, Cleveland and IndyShorts Film Festival.
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The film premiere was followed by a live streamed panel on Twitch for 137K viewers.
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Negotiated licensing deals and managed delivery with major streaming platforms including Roku Channel, Google Play, YouTube, Twitch, Apple TV, and Prime Video.
777 M
Earned Media Impressions
Featured in 28 Key Media Publications
Winner of
8 industry awards