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Wake Up

Passion Point was engaged to launch and market HP's new scripted film "Wake Up" directed by Emmy winner Olivia Wilde, starring Margaret Qualley(Once Upon a Time in Hollywood)

Campaign Highlights

  • Produced the world premiere during the Sundance Film Festival.

  • The event was featured in Variety’s “Sundance 2020: The Ultimate Party Guide” and was SRO with over 100 media on the waiting list.

  • People Magazine ran the exclusive trailer premiere.

  • Renowned Chef Gabriel a Cámara curated an exclusive culinary feast for all attending.

  • “Wake Up" was a selection at top film festivals, including Tribeca X, LA Shorts, Chesapeake Festival, One Reeler Film Festival, and Sunscreen Film Festival.

By The Numbers

284 K

Trailer Social Views

281 M

Total Media Impressions

48 Key Media Publications

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