Wake Up

Passion Point was engaged to launch and market HP's new scripted film "Wake Up" directed by Emmy Winner Olivia Wilde, starring Golden Globe Nominee Margaret Qualley.

View trailer

Campaign Highlights

Produced the world premiere during the Sundance Film Festival.
The event was featured in Variety’s “Sundance 2020: The Ultimate Party Guide” and was SRO with over 100 media on the waiting list.
People Magazine ran the exclusive trailer premiere.
Renowned Chef Gabriel a Cámara curated an exclusive culinary feast for all attending.
“Wake Up" was a selection at top film festivals, including Tribeca X, LA Shorts, Chesapeake Festival, One Reeler Film Festival, and Sunscreen Film Festival.

By The Numbers

284 K

Trailer Social Views

281 M

Total Media Impressions

48 Key Media Publications

View other case studies