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Wake Up
Passion Point was engaged to launch and market HP's new scripted film "Wake Up" directed by Emmy winner Olivia Wilde, starring Margaret Qualley(Once Upon a Time in Hollywood)
Campaign Highlights
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Produced the world premiere during the Sundance Film Festival.
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The event was featured in Variety’s “Sundance 2020: The Ultimate Party Guide” and was SRO with over 100 media on the waiting list.
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People Magazine ran the exclusive trailer premiere.
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Renowned Chef Gabriel a Cámara curated an exclusive culinary feast for all attending.
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“Wake Up" was a selection at top film festivals, including Tribeca X, LA Shorts, Chesapeake Festival, One Reeler Film Festival, and Sunscreen Film Festival.
By The Numbers
284 K
Trailer Social Views
281 M
Total Media Impressions
48 Key Media Publications
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