Passion Point was engaged by phamaceutical firm AbbVie to produce, distribute and market a 3 part docu-series and short film about patients living with severe eczema, who found the help they needed.
Campaign Highlights
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PPC engaged award-winning directors from Redglass Pictures to create a film about living with eczema, which would inspire patients with stories of hope and strength.
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We produced a SXSW film screening, in collaboration with the festival’s partnership team, with accredited film, entertainment and local Austin media in attendance.
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We engaged TV/Film star Gina Torres to promote the film and host our premiere screening.
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We created a partnership with leading premium channel Roku for the streaming premiere.
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The film screened at the National Eczema Association’s annual Eczema Expo, and AbbVie employee screenings.
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To date, PPC has placed Under My Skin as an official selection at five international film festivals.
By The Numbers
5
Film Festival Awards
20
Media Stories
4.2+ Billion
Media Impressions
PPC engaged TV actress Gina Torres to host the World Premiere at SXSW and moderate a panel discussion.