Memories For Life
PPC oversaw all distribution and marketing efforts for "Memories for Life," a feature documentary about a new treatment protocol for Alzheimer’s disease. We created a 360 campaign, which included VOD distribution on major streaming platforms, entertainment and health PR, film festival screenings, community screenings/partnerships, and paid and organic social/digital programs. The results well exceeded industry benchmarks.
Campaign Highlights
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Launched on 4 major streaming platforms: Apple TV, Prime Video, Google Play & Vimeo.
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Total Film Purchases to date on all platforms: 12,000+ rentals & downloads.
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PPC produced a premiere screening in association with the Mill Valley Film Festival on the film’s release date.
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Grammy winner Michael Bublé, who narrates the film, posted about the film on his social media pages for his 12.6M followers.
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Gained ver 600 Million Media Impressions.
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Secured press coverage and interviews with Michael Buble and film subjects, including ExtraTV, Maria Shriver’s Sunday Papers, NBC TV-Charlotte and Bay Area’s KRON4 Live in the Bay.
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PPC led a partnership with Apollo Health to engage with their 80K+ participants and practitioners.
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Facilitated 30 community screenings in 18 states and 3 countries, exceeding our screening goal by 200%.
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Produced a sold out screening and panel at the Jacob Burns Film Center in Pleasantville NY.
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Memories for Life was an official selection at 6 film festivals.
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The Memories for Life online community has grown to 5,000 newsletter subscribers, Newsletters had an open rate of 55-60% and a social following of 13K on Facebook and Instagram.
By The Numbers
800+ K
Video Views on Social
600+ M
Media Impressions
14
Key Media Publications
30
Community screenings
