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PPC conceived and executed a content studio within Neutrogena, to house all of their premium long form content as the first content studio within Johnson & Johnson Consumer Inc.

Campaign Highlights

  • We developed with Fleischman/Hillard Neutrogena Studio’s brand purpose and overall structure including retaining a board of advisors with expertise in health, science and entertainment.

  • Conceived and managed the First Frame program, which awarded funding and support to 2 BIPOC Gen Z filmmakers for scripted short films about skin equity.

  • Engaged celebrity brand ambassadors Kerry Washington and Chloe & Halle Bailey who served as executive producers and publicized the films in earned and social media.

  • Conceived and managed school screening programs about sun safety and skin diversity.

  • Distributed films through owned channels, traditional VOD and a custom partnership with Hearst Media.

  • Oversaw the media launch of the studio which resulted in 850+ million media impressions.

Neutrogena Studios by the numbers

15+ Million

Views on YouTube


Media Stories

850+ Million

Media Impressions


Film Festival



Film Festival Awards


School Screenings

Partnership with executive producers

Chloe and Halle Bailey.

Executive Producer of In the Sun, actress Kerry Washington.

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