PPC conceived and executed a content studio within Neutrogena, to house all of their premium long form content as the first content studio within Johnson & Johnson Consumer Inc.
Campaign Highlights
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We developed with Fleischman/Hillard Neutrogena Studio’s brand purpose and overall structure including retaining a board of advisors with expertise in health, science and entertainment.
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Conceived and managed the First Frame program, which awarded funding and support to 2 BIPOC Gen Z filmmakers for scripted short films about skin equity.
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Engaged celebrity brand ambassadors Kerry Washington and Chloe & Halle Bailey who served as executive producers and publicized the films in earned and social media.
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Conceived and managed school screening programs about sun safety and skin diversity.
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Distributed films through owned channels, traditional VOD and a custom partnership with Hearst Media.
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Oversaw the media launch of the studio which resulted in 850+ million media impressions.
Neutrogena Studios by the numbers
15+ Million
Views on YouTube
122
Media Stories
850+ Million
Media Impressions
40
Film Festival
Selections
5
Film Festival Awards
2900
School Screenings
Partnership with executive producers
Chloe and Halle Bailey.
Executive Producer of In the Sun, actress Kerry Washington.