Not The Science Type
PPC was engaged to co-produce, launch and market 3M’s docu-series Not The Science Type, which follows four female scientists who are challenging stereotypes and confronting gender, racial and age discrimination in what was traditionally a male-dominated field.
Campaign Highlights
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We created an earned and paid distribution strategy targeting premium media outlets, digital distribution, and a world premiere event at the Tribeca Film Festival.
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Comic and talk show host, Loni Love, hosted the premiere screening and moderated a Q&A with the film subjects.
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We negotiated a partnership with Tribeca Festival for a sanctioned event which included showing the film's trailer at 40 screenings during the festival.
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On 3M’s YouTube channel, “Not The Science Type” has received over 100K views.
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The film was an official selection at 19 film festivals and Winner of the Most Inspirational Film Award at the American Documentary & Animation Film Festival.
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Not The Science Type won 8 industry awards including Sabres, PR Week & Anthem Awards for Branded Journalism, Branded Content and Film/Video.
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The film series was accepted to 19 film festivals including Flicker's Rhode Island International Film Festival, New York International Children's Film Festival, and the Vail Film Festival.
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Featured in 18 key media publications, including OK Magazine, The Knockturnal, MSN, and Black Film & TV, and an exclusive trailer premiere on CNET.
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We negotiated licensing deals and managed delivery with three major digital streaming platforms: Google Play, Roku and Apple TV.
By The Numbers
Winner of
8 industry awards
The Film was accepted to 19 film festivals
Featured in 18 Key Media Publications
