Second Winds
Passion Point was engaged by AbbVie to develop and execute a comprehensive media partnership, PR campaign, premiere screening, film festival, and distribution strategy for their film.
Campaign Highlights
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Partnered with the Los Angeles Times, combining paid promotion, social, and editorial elements across all LA Times channels, with the full film featured on the LA Times Short Docs channel.
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Partnered with the HollyShorts Film Festival to produce a premiere screening in Los Angeles.
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Engaged Jesse Tyler Ferguson to host the screening event.
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Assembled a comprehensive PR campaign, leveraging celebrity involvement to secure 16 key media placements.
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Secured premium streaming distribution on Roku, Documentary+, and Los Angeles Times ShortDocs.
BY THE NUMBERS
16
Key Media Placements
2
Award Wins
62M
Earned Media Impressions
2
Film Festival Selections
Jesse Tyler Ferguson hosting the Second Winds Premiere Screening