The Theory of Spice

Campaign Highlights

• Official selection at Tribeca X and Brand Storytelling, a sanctioned event of the Sundance Film Festival, where the film won the Jury Award.

• Partnered with the Los Angeles Times, combining paid promotion, social, and editorial elements across all LA Times channels, with the full series posted as the first brand film featured on the LA Times Short Docs channel.

• Leveraged celebrity talent to provide voiceover narration for the film, including Grammy Award winners Jon Batiste and Rizo, as well as an original song by Gaby Moreno.

• Secured a screening and Q&A at BrandStorytelling 2026.

• Organized an awards campaign that resulted in a 2026 Webby Awards nomination in the Video & Film – Food & Drink category.

• Assembled a comprehensive PR campaign, leveraging celebrity involvement to secure eight key media placements.

• Secured streaming distribution on Documentary+ and LA Times ShortDocs.