TRANGO
As The North Face’s brand film agency of record, we were engaged to execute a global Film Festival campaign and North America PR program for their tentpole feature film Trango.
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Campaign Highlights
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Assembled a comprehensive PR campaign, leveraging featured athlete involvement to earn the film series over 50 key media placements in major publications, including Entertainment Weekly, Men's Journal, Outside Magazine, and iHeart Radio.
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Submitted the film to numerous film festivals, earning Trango 17 acceptances and 2 awards.
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Secured premium streaming distribution on Roku, Prime Video, and Documentary+.
Screenings
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Sundance: We hosted a sold-out VIP screening at The North Face’s store in Park City, Utah during Sundance, followed by a Q&A with the film’s athletes.
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Theatrical Tour: Screenings at 20+ theaters across North America.
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Denver Premiere: We executed a fully packed Media Event at a 500-seat theater, followed by a Q&A with the film’s athletes.
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UK Film Tour & Spain Film Tour: Trango is participating in 2 European film tours (Kendal Mountain Film Tour in England, Mendi Film Tour in Spain), which total over 30 theatrical screenings in 2 countries.
BY THE NUMBERS
50
Key Media Placements
17
Film Festival
Selections
250M+
Media Impressions
3
Award Wins
Denver Screening and Q&A with Athletes
VIP Screening and Q&A during Sundance